About Us

About Us

With thousands of parts in stock, Ground Up, Inc. SS396.com is the ultimate source for detailing and restoration parts as well as expert advice for keeping your classic American muscle running and looking its best!

Founded in 1990, Ground Up, Inc. SS396.com has grown from a small operation selling tough to find parts at swap meets to the largest restoration supply house in the Northeast! The first Ground Up, Inc. warehouse, at just 500 sq. ft. was located in Long Island, NY. After expanding several times in New York, Ground Up, Inc. made the move to Connecticut in 2004 to improve our product line and available services. Ground Up, Inc. quickly outgrew that warehouse and just a few years later, the operation moved to a 40,000 sq. ft. distribution center and showroom in Naugatuck, CT in 2010.

This Northeast location allows Ground Up, Inc. SS396.com to have most orders packed, shipped, and delivered within 2 business days from South Carolina to Maine and as far West as Ohio and West Virginia. Although Ground Up has moved and expanded, our goal has remained the same:

Provide the best value through top quality parts and unmatched customer service! Thanks for making us the ultimate source for detailing and restoration parts for over 30 years!

Price Match Guarantee!

We will price match any retail competitor on the same exact available brand and model part!

Quick & Easy Shipping!

We have most orders packed, shipped, and delivered within 2 days from South Carolina to Maine and as far West as Ohio and West Virginia.

Hassle Free Returns!

Ground Up offers the easiest return policy in the industry! If the part(s) have not been installed, modified, or used, just request your RMA number and send it back!

We Get It Cause We've Been There Before

We understand your restoration is important to you, that’s why we have made it our job to make it important to us. With over 30 completed muscle car restorations under our belt, including our original 1968 Chevelle SS396 owned since 1980, to our insane pro-touring 1978 Camaro Z/28 LSX, there’s nothing we have not seen or done. Whether you need parts, advice, or technical help Ground Up, Inc. SS396.com is here for you!

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The Brands We carry Are important To Us

The best builds start with the best brands. That’s why you’ll find the top names in the industry at Ground Up, Inc. SS396.com.

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Parts Catalog

Chevelle & El Camino, Camaro, & Nova
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MORE ARTICLES FROM GROUND UP SS396.COM

Customer Cars

Bob M’s 1970 Nova

Bob’s 1970 Nova has been a father/son project since he was 16 years old to the present, 32 years later. They had gone to his

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Price Match Guarantee

If you are about to make a purchase and discover a lower advertised price offered by a retail competitor on the same exact available brand and model part, let us know and we will price match by calling 203-235-1200.

Quick & Easy Shipping

Most orders processed before 3 pm Eastern Time ship the same day. Transit times may vary based on the final destination.

Hassle-Free Returns

Ground Up offers the easiest return policy in the industry!