About Us

With thousands of parts in stock, Ground Up, Inc. SS396.com is the ultimate source for detailing and restoration parts as well as expert advice for keeping your classic American muscle running and looking its best!

Founded in 1990, Ground Up, Inc. SS396.com has grown from a small operation selling tough to find parts at swap meets to the largest restoration supply house in the Northeast! The first Ground Up, Inc. warehouse, at just 500 sq. ft. was located in Long Island, NY. After expanding several times in New York, Ground Up, Inc. made the move to Connecticut in 2004 to improve our product line and available services. Ground Up, Inc. quickly outgrew that warehouse and just a few years later, the operation moved to a 40,000 sq. ft. distribution center and showroom in Naugatuck, CT in 2010.

This Northeast location allows Ground Up, Inc. SS396.com to have most orders packed, shipped, and delivered within 2 business days from South Carolina to Maine and as far West as Ohio and West Virginia. Although Ground Up has moved and expanded, our goal has remained the same:

Provide the best value through top quality parts and unmatched customer service! Thanks for making us the ultimate source for detailing and restoration parts for over 30 years!

Price Match Guarantee!

We will price match any retail competitor on the same exact available brand and model part!

Quick & Easy Shipping!

We have most orders packed, shipped, and delivered within 2 days from South Carolina to Maine and as far West as Ohio and West Virginia.

Hassle Free Returns!

Ground Up offers the easiest return policy in the industry! If the part(s) have not been installed, modified, or used, just request your RMA number and send it back!

We Get It Cause We've Been There Before

We understand your restoration is important to you, that’s why we have made it our job to make it important to us. With over 30 completed muscle car restorations under our belt, including our original 1968 Chevelle SS396 owned since 1980, to our insane pro-touring 1978 Camaro Z/28 LSX, there’s nothing we have not seen or done. Whether you need parts, advice, or technical help Ground Up, Inc. SS396.com is here for you!

Don't take our word for it?

5/5
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5-Star Reviews On Shopper Approved​
Daniel Dubois
Returning Customer
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Quick and easy navigation of the website. Plenty of products to choose from. Great quality!
Rueben L.
Frist Time Customer
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Nobody carries the specific Black with gray speck trunk paint that is stock for my 68 Chevelle that I purchased from Ground Up. Most retailers carry gray / white or black /aqua. It's all about the details. Thank you!
John George
First Time Customer
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I easily found everything I was looking for. Prices were better than the two other competitors I looked at.
Villa Santiago
Villa Santiago
Returning Customer
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Great prices, I've been ordered from them for 15 years! Ordered some parts last week and got it the next day thank you Ground Up you are the best!
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The Brands We carry Are important To Us

The best builds start with the best brands. That’s why you’ll find the top names in the industry at Ground Up, Inc. SS396.com.

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The first thing that strikes you about Joe’s 1966 Nova is the sharp paint scheme. While the House of Kolors Candy Brandywine finish and the

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Price Match Guarantee

If you are about to make a purchase and discover a lower advertised price offered by a retail competitor on the same exact available brand and model part, let us know and we will price match by calling 203-235-1200.

Quick & Easy Shipping

Most orders processed before 3 pm Eastern Time ship the same day. Transit times may vary based on the final destination.

Hassle-Free Returns

Ground Up offers the easiest return policy in the industry!