Racers never stop experimenting as they search for every way to turn out more power or handling performance to gain an edge over the competition. The team at MSD is no different as they strive to deliver the products you need to meet your performance goals. They continue to innovate and invent components and technology that deliver not only performance but reliability with products that are easy to use and even easier to install.

Over the course of 40 years, MSD Performance has been driving the development of innovative components that help shape the way your cars race and perform. From super speedways to road courses, land speed racing to top fuel dragsters, and of course your traditional hot rod, MSD has provided the components to fire nearly anything in motorsports.

Early on, MSD focused squarely on ignition systems with revolutionary products like the multiple sparking CD ignition, timing and rev controls, billet aluminum distributors, and the Pro-Mag, an incredible breakthrough in power and endurance.

Today MSD is developing electronics for your entire powertrain. The Atomic EFI systems for the LS engine platform and throttle body are now complemented with a transmission controller. Their DynaForce Starters and Alternators ensure that your engine cranks over to fire up and the Alternators keep it charged. MSD is poised to deliver components that work and communicate together to provide performance and value for years to come.

Ground Up, Inc. SS396.com carries the full line of MSD Performance products for a range of applications covering Camaro, Chevelle, El Camino, Nova, and G-Body line-ups. Whether you’re looking for Spark Plug Wire Sets, HEI Distributors, Ignition Controllers, or more, Ground Up SS396.com has you covered on the products you need at the best price around!