Customer Cars – 1962 Novas

Customer Novas - 1962

In the early 1960s, Chevrolet was growing ever concerned that the Chevy Corvair could no longer hold its own or even compete against the new Ford Falcon in the compact-car sub-category. Despite the Corvair’s technical innovations, the car simply lacked the kind of universal appeal needed for high-volume production & sales. What Chevrolet needed to compete against Ford was something new, but not all that different. A car not only economical but also desirable that could compete in the quickly growing compact car market of the ’60s. Without hesitation, Chevrolet went to the drawing board and in 1962, the 1st generation Chevy II was made available to the public.

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